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Why Kretek–"No Ordinary Cigarette"–Thrives in Indonesia

Workers hand roll kretek in a "living factory" at House of Sampoerna.
April 1, 2024

Marina Welker, SEAP

Though they’re banned in the United States and many other countries, clove-laced tobacco cigarettes called “kretek” (referencing the crackling sound of burning cloves) make up 95% of the Indonesian market.

“Causing harm and death when used as intended, the cigarette is no ordinary commodity,” Welker, associate professor of anthropology in the College of Arts and Sciences, writes in her new, open-access book, Kretek Capitalism: Making, Marketing, and Consuming Clove Cigarettes in Indonesia. “The kretek, in turn, is no ordinary cigarette.”

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