*Note: This Gatty Lecture will be entirely virtual, with no hybrid presence at the Kahin Center as usual. It will be held at 8pm instead of the usual 12:15pm.

Harriman Samuel Saragih is an Assistant Professor in Business Innovation, Monash University Indonesia. He currently teaches the course of Theory and Practices of Innovative Marketing where previously he taught courses related to Data-Driven Marketing, Strategic Marketing Management, Arts Marketing, and Music Business Ecosystem to undergraduates and masters degree in business (Supervisor to C-Level Executives). He is a former Fulbright Visiting Scholar in the Mario Einaudi Center for International Studies, Cornell University. He holds Applied Data Science certification from Columbia Engineering & Emeritus and Data Science Practitioner from IBM. He earned his BSc and PhD from Engineering Management and Management Sciences, Institut Teknologi Bandung and he earned his Masters from Binus University while he was working in China National Offshore Oil Corporation SES Ltd as Project Officer and Training Analyst. He received an Emerald Literati Award as one of the Outstanding Reviewers in the journal Arts and the Market. His methodological expertise is in qualitative case research methods and two stage disjoint approach partial least square structural equation modeling.

This Gatty lecture will take place in person at the Kahin Center, but people are also welcome to join us on Zoom. Please register here if you wish to attend via Zoom: https://cornell.zoom.us/meeting/register/tJcrceirpzkvGdD16vw1SiuxcEXwbU…

For questions, please contact seapgatty@cornell.edu.

In accordance with university event guidance, all campus visitors who are 12 years old or older must also present a photo ID, as well as proof of vaccination for COVID-19 or results of a recent negative COVID-19 test. If you are not currently participating in the Cornell campus vaccination/testing program, please bring proof of vaccination or the results of a recent negative test.

More information on acceptable documentation is available here: https://covid.cornell.edu/visitors/